How to generate leads and Increase Sales and Profit
What is Lead Generation?
Lead Generation is a fundamental and crucial part of the marketing and sales department and plays an eminent role in the success of any business.
In this new era of the digital market, marketing, and sales are the engines of any business. And rest can be managed anyhow by outsourcing as well.
We have seen many such examples like Amazon, Flipkart, etc. who do not manufacture a single product, but still, they are ruling the market in almost all industries all over the globe.
How to Generate Quality Leads?
Before you start lead generation, you need to work on the following points and make a note of that, so based on that you can select the best medium for the lead generation, and you can make a proper workflow for the same.
Your Business type
Your Target Audience
Purchase Behavior of the Customer
Price of your Products / Services
Minimum Revenue you can Get Per Customer
Need of Your Products / Services (Time OR Recurring)
After working on the above parameters, you can select the best medium and way for your business to generate quality leads at a minimum cost.
Now I will share with you some of the best ways to generate leads, with the USP of that medium, and for which kind of industry/business you can select this medium so you can select your way and generate the leads effectively.
But make sure, all the sources will not work for you, you have to select your source of lead generation, and you can set the priority too.
Best Lead Generation Ways
01.) B2C & B2B Portals
There are many B2C (Business to Customer) & B2B (Business to Business) Lead Generation portals in the market that will help you to generate the leads for your product or service.
Who can Generate the Leads from B2B & B2C Portals?
If you are selling the product or service to the Business Manufacturer Trader or service provider then you can generate the leads by B2B Portal.
If you are selling the product or service directly to the end-users, you can generate the leads by B2C Portal.
How can I Select the Best Lead Generation Portal for my Business?
How can I select the best Lead Generation Portal for my Business? - There are many B2B & B2C Lead generation portals available in the market like Indiamart, TradeIndia, Alibaba, Justdial, Yellowpages, etc.
Many portals, which are country-specific. Likewise IndiaMart and Trade India, these are mainly for Indian Suppliers and Alibaba is an international Portal.
So, you can select the best portal for your business need, based on your country as well as based on the country of your target customer to get the best result and generate lots and lots of quality leads.
How to Start Lead Generation from B2B & B2C Portals?
Initially, you have to do some market surveys and select some portals which suit your business to generate inquiry.
Now you can log in to that portal for free, create your profile and test the service of that portal and start generating leads for free from that portal.
But if you want more leads and that too very quickly, you should go with the paid package, so it will increase the flow of your inquiry.
How to Manage Leads Generated by B2B & B2C Platforms?
Installing one or more portals will slow your website performance and lead to generate more costs. But we have solution for that, by integrating an automating your taks and get all of your portals data at one place you can purchase CRM Software like Teknovate CRM which is already integrated with many B2B & B2C Portals like IndiaMart, Trade India, Justdial, etc.
So whatever the leads you will generate from such portals, will be auto-fetched in Teknovate CRM, hence you can easily manage all your leads and manage from a single platform.
02.) SMS & E-Mail Marketing
Send bulk emails as well as a Bulk SMS campaign to your potential buyers to make aware about your product and services and get engage with them.
But for that, you should have some demographic details like the name, number, email id, business details, etc. of your potential customers.
You should properly classify your data with some common interest so you can send effective mail / SMS with effective and more personalised content that can directly hit their pain point of them and it will easily generate an inquiry from them.
How to Generate Data Through Bulk E-mail and SMS Campaigns?
You will get such data from the directories. There are many industry-specific directories you will get in the market, you can buy that to start.
By visiting the business events manually and collecting the business card of your target customer and make such data on a spreadsheet. You can easily search for your target customer in search engines like Google and generate the data.
Keep a record of your previous customer, or the one who has contacted you in the past and did not purchase the product from you, and it can also be the best way to generate the data of your potential customer.
How do Send Bulk Emails and SMS Campaigns?
Once you are ready with your data, you should select the software to send your bulk email and bulk SMS campaign.
There are many software available in the market, through which you can send your bulk email and bulk SMS campaign, and even you can track the success of your campaign,
How many emails are delivered?
How many emails are opened?
How many replies do I get from this campaign?
How Many Replies Do I Get from This Campaign?
Analysing all the software which are available for your business, identify the best tool like Teknovate CRM for sending your Email and SMS Campaign. Where you can import your contact list in bulk, and run your campaign easily.
Design your professional and designer email within minutes with the ready-to-use snippets of Teknovate Email Marketing Software by simply dragging and dropping, and editing the content.
Generate the target audience by filtering your existing data from your Leads or your Customers to send bulk mail or bulk SMS and generate sales from your existing customers only by upselling your new products or services.
03.) Digital Marketing and Social Media
Social media platforms plays an integral part of everyone's life, be is a normal person or a business. They are,
Facebook Instagram Pinterest
LinkedIn Twitter YouTube
You can create your business account and business page on all these social media platforms. And send some posts regularly to make the world aware of your products or services.
Can make maximum connections in all these social media platforms, so your message will reach the maximum number of people. And it will help you to generate maximum leads free of cost.
If you want to generate leads quickly, you should create a paid campaign where you can select your target audience by using the demographic details like city, state, gender, behavior, etc., and can generate more leads in less time.
04.) SEO (Search Engine Optimization)
Competitive is everywhere, to stay in the competition in the digital world, is itself a chellenging task. When someone searches for your product or service, search engine will show them many websites.
Now here, the position of your website is also an important factor to stay ahead. If your website is on the 10th page of Google, the chances to open your website will decrease, so it will decrease your lead generation ratio.
To be on the top page of Google, you have to inform the users through your content marketing such as writing blogs for this, you have to hire an agency, that can manage your SEO. But again it is a time-consuming process and also it needs to invest money.
05.) Website & Landing Page
You can create your website, with all the information about your business. About your company, products or services you offer with your USPs.
Now, whenever your potential customer will need your service or product, they will search in Google, they will easily find your website and contact you from the deails given on website. So like this, you can generate leads from your website.
06.) Business Events
There are many Business Exhibitions organized, where business people will participate and present their products and services. Interested people will visit such exhibitions and many business deals are finalized at such events or get the quality leads detail.
Gather the data about your potential clients, and send emails and SMS by installing Teknovate CRM. Generate inquiries and get the maximum benefits from such events which you have invested your valuable time.
Conclusion
We have discussed the most important ways of lead generation, from where you can generate the leads for free or paid.
Lot of effort and money need to invest in lead generation, but the most essential part is to manage the leads, do the follow-ups on time, and convert them into sales.
If you convert maximum leads into sales then only your sales generation cost will decrease and the rest of your efforts will invest in sales and marketing to grow your business and make considerable profit.
To do so, you will need customised CRM Software facility, like Teknovate CRM which can fetch all your leads data, manage and convert them from one place.
The auto follow-up and marketing automation feature of this CRM will increase your conversion ratio, and you can generate more sales with fewer efforts.